SARAH MOHAMMADIDesigner, Creative, Etc.
GOOGLE I/O SAVE THE DATE
Website
I/O, Google’s annual technology conference, brings the world’s developers together to share, connect, and learn. To generate awareness and excitement for this year’s event, we created a globally collaborative and sharable puzzle that honors a precursor to modern computing: weaving.

HOW IT WORKS
Last year’s save-the-date experience includes seven individual puzzles that vary in difficulty and can be solved in any order. Individual players can solve all seven puzzles, earning badges along the way — yet the date itself isn’t revealed until a threshold of solves is achieved globally.

But first, let’s think about weaving.





WEAVING AS PROGRAMMING

For thousands of years, humans have used weaving to make functional objects, tell stories, and bring people together. As the technology of mechanical looms advanced, weaving set the stage for modern computer programming. In fact, the punchcards that Charles Babbage used to program early computers were derived from the cards used to program jacquard looms.

Inspired by this history, we set out to create a tribute to weaving whose underlying mechanics are powered by the same math and logic used to “program” a loom.






PUZZLING INPUTS
The centerpiece of the experience is a dashboard that provides access to the puzzles and our generative weaving which displays an individual player’s progress as well as the community progress.






WEAVING THE OUTPUT
When the puzzles are completed and arranged properly, the final I/O tapestry is revealed to the player. To ensure players work together to reveal the date, a global progress bar tracks the number of total solves for each puzzle. Only once a certain number of solves are achieved is the collective weaving completed and the event date revealed.





ClientGoogle

RoleAssociate Design Director
Creative ServicesUX / UI Design
Art Direction
Visual System
Interactive Puzzle
Sound Eesign
Motion Design

DesignDan Schecter 
Sarah Mohammadi
Ariel Fogden
Becky DeCusatis
Greg Browe 

WritingCameron Cooper
Evan P. Schneider

ProductionErin Shorthill

PartnersI/O Branding: &Walsh 
Development: Left Field Labs

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