SARAH MOHAMMADIDesigner, Creative, Etc.
 

SUPPORT LOCAL NEWS
Campaign

To raise awareness of Google’s significant commitment and contribution to the health of local news, we created the first-ever paid marketing campaign comprised of a wide-reaching national hero message and 20+ regionally-specific ads — purchased in local outlets across the U.S. to support the partners showcased in the campaign.

Along with a suite of banner ads, a bespoke destination landing page, and weeks of social media content, we crafted the campaign to fit visually and tonally into Google’s larger Built to Help ad ecosystem.







Client
Google
Role
Senior Designer
Creative ServicesCampaign Design
Campaign Guidelines
Social Assets
Production Ready Files
Design
Sean Klassen
Sarah Mohammadi
Makayla Lovrak
Writing
Brett Glass

ProductionAmanda Punzalan
Christina Heiman 

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